When high-end residences fall into the rut of homogenization, Greentown · River Moon, crafted in the second phase of Qianjiang New City, offers an alternative response with "boundless aesthetics" at its core. As the latest masterpiece of the "Yuehua Series", the project builds on the successful foundation of Zhilan Yuehua, achieving a systematic iteration from planning philosophy and facade language to scenario creation. It is not merely a building, but a profound reconstruction of the waterfront living paradigm.   

   

Planning Philosophy: A Community Framework of Ecological Resonance

Settling in the second phase of Qianjiang New City means resonating in harmony with Hangzhou’s "River-Oriented Development Strategy". As the last large-scale integrated development site in the main urban area, this sector bears the core driving force of urban iteration. As Greentown’s third lighthouse project here, River Moon transcends the significance of a single high-end residence — it more marks a qualitative leap from "housing construction" to "city-making" in the region.

Diversified Supporting Facilities: Integration of High-Energy-Level Resources

Standing proudly at the core of the sector, the project offers seamless access to urban prosperity within steps.：

Transportation: Approximately 800 meters south of the project lies Wubao Station of Metro Line 9, with direct access to Jianghehui in 3 stops; it is about 2.5 kilometers away from the core business district of IFC, ensuring convenient and fast travel.

Commercial: Within approximately 500 meters, the underground commercial belt of Lianbao Fengcheng caters to daily consumption and premium catering needs.

Education & Culture: The Guanchao Campus of Tianchang Primary School to the west is already in operation; the surrounding area gathers diverse high-quality resources such as Qianjiang BASIS International School and Qianjiang Foreign Language School; the planned primary school and kindergarten to the south are under accelerated construction.

Medical Care: The East Campus of the Second Affiliated Hospital of Zhejiang University School of Medicine (Grade A Level 3 Hospital), located 1.2 kilometers north of the project, builds a solid health barrier.

Ecology: A 1.2-kilometer walk leads to the Qiantang Riverbank; the under-construction Central Park, approximately 300 meters away, serves as an exclusive ecological living room.

 

Planning Philosophy: A Community Framework of Ecological Resonance

The project covers a total construction area of approximately 48,800 square meters and a land area of about 14,500 square meters, with 6 planned mid-rise buildings of 11-14 floors. The moderate scale and floor area ratio (FAR) of 2.2 ensure residential comfort while realizing harmonious coexistence with the city. The separated design of the east vehicle entrance and the south main pedestrian entrance transforms daily traffic flow into a ritualistic homecoming journey.

Facade Aesthetics,  An Aesthetic Language Outlined by Champagne Gold

The facade is outlined with champagne gold metal lines, exuding an amber-like warm luster under light. The integration of this warm color not only inherits the modern DNA of the "River Moon Series" but also endows the building with a rare sense of intimacy. The iconic curved screen design eliminates corner structural columns to achieve a 270° viewing angle, realizing the boundless extension of vision. The use of ceramic panel materials—boasting richer light and shadow effects than aluminum panels and more vivid textures than stone—combines with the champagne gold lines to construct the warmth and depth of the facade.

Scenario Integration: A Boundless Integrated Living Sphere

Urban Interface – Corner Regeneration: Integration of Core Values. Abandoning the traditional walled mindset, the project shapes a vibrant street-facing interface based on the "Corner Regeneration" concept. It introduces formats such as cafes, teahouses, and community service stations, extending the community's service radius to the city and creating a "first living room" with the neighborhood.

Community Core – Large-Scale Interconnected System With covered corridors as the framework, it seamlessly connects the homecoming lobby with various semi-private club spaces, forming a multi-functional "large-scale" living system. The approximately 5.8-meter-high void deck eliminates internal and external boundaries through full-height floor-to-ceiling glass. Combined with functions such as the Queen's Living Room, coffee bookstore, and swimming pool, it weaves a warm and inviting space for leisure and relaxation.

Landscape Artistry – Boundaryless Interactive Water SystemThe wading pool meanders through the community with fluid lines, interacting with greenery and pergolas. It breaks the sense of boundary of traditional swimming pools, enhancing usage frequency and community interactivity.

Product Logic:  A Precise Response to an Exclusive Circle

The project fully plans 188-288 square meter large flat units, ensuring the uniformity of the circle through a pure area range and precisely responding to the needs of high-end customers. The unit design breaks traditional boundaries—such as the 280㎡ "three-sided end hall" layout—reshaping the experience of contemporary luxury residences with its spacious spatial vision and functional arrangement.

Design Philosophy:  Spatial Resonance of Emotional Value

the "River Moon Series" has always adhered to the same design philosophy: the essence of high-end improvement lies in the fulfillment of emotional value. Architecture should not merely be a physical sanctuary, but more importantly, an emotional vessel that touches the heart. In the boundless spatial narrative, it achieves a profound resonance between people and architecture, nature and life.

Conclusion

Between "architecture and nature, community and city, tradition and modernity", River Moon takes "boundless aesthetics" as its brush to outline a life scroll integrated by the Qiantang River. The project not only achieves the value sublimation from physical space to emotional field but also, through systematic design iteration, provides an innovative model of high-end waterfront residential living that combines aesthetic height with life warmth, serving as an important declaration of Greentown towards the future.