《How to Make the Blue Ocean of Senior Living Even Bluer; 》

Exploring Future Trends in Senior Housing from the 

Perspective of Needs

I. Senior Housing is a Blue Ocean

According to the "90 7 3" model of elderly care, the elderly customer group is about 30 million, with an even broader potential "soon-to-be-elderly" customer group.

II. The Problem; Is the Blue Ocean Not Blue Enough?

Challenges in Senior Housing; "High demand, high vacancy"

"Services and products mismatch" - Senior housing that doesn't start from needs is difficult to sustain!

III. How to Break Through; Lock in the Senior Housing Customer Group, Grasp Their Real Needs

Active Elderly; The sunset is endlessly beautiful, without realizing it's dusk.

Care-Needing Elderly; Care needs to be continuous, and maintain social connections.

To help the elderly live well and age slower! We must start from the needs of the elderly and create "warm and humanistic" senior housing!

IV. Past Planning Practices

Senior Housing 1.0; "Just Aging", using the Zhongmiao project in Hefei as an example, aging is not about isolating the elderly in an "Apple Orchard"; it cannot turn one person's loneliness into a group's loneliness!

Senior Housing 2.0; "Not Aging", using the Hainan Medical-Nursing-Vacation project as an example, the migratory elderly vacation model satisfies the dual needs of "aging + vacation", but weakens the original social circles, merely changing the location to "not age, still be able to run"!

Senior Housing 3.0; What is the way forward?

V. Path One: Active Elderly; "Not Aging", Five Strategies to Create a Youthful Fairy Town for Active Elderly!

Redefine Active Elderly; Silver age

Industry Empowerment (Culture/Tourism + Rural Revitalization)

Scene Creation Tailored to Customer Appeals

Emotional Bonding, Multi-Generational Community

Value Realization; Operation Plan

VI. Path Two: Care-Needing Elderly; "Proper Care", Five Strategies to Realize the Ideal Heartfelt Home for Care-Needing Elderly!

Not Leaving the City; Leveraging Existing Land

Quality Medical Care, Medical-Nursing Integration

Create a CCRC Community

Meet Inner Needs; Humanistic Care

Membership-Based Operations

In Summary: "Age-Friendly, Not Just for the Aged"; Start from needs, meet multi-dimensional physical, lifestyle, and emotional needs;

Only senior housing with warmth and humanistic care is the future of senior housing!