One of the most significant dilemmas in developing successful Chinese tourism destinations is rooted in the continued application of outdated planning and development models.  This presentation briefly looks at why many past resort developments have failed then introduces a completely new, more cost-effective approach to create more attractive, engaging, and valuable resort assets.

It explores the role of the experience economy in tourism and how to set up and expand the value and monetization of tourism experiences in meaningful ways.  

How a more considered approach in selecting themes, programs and activities improves not only the destinations value proposition but its positive effects on important financial considerations.

Looks at successful international operating models for resorts and resort communities and how some of the valuable lessons learned can be applied to a new Chinese resort model.

Discusses essential organizational components and how they affect attraction and growing long term value, particularly the role of destination marketing and promotions in the digital age.

The presentation concludes with a review of eight different management and operational scenarios to enhance entertainment value and facilitate meaningful experiences for residents and guests.