《From Land Acquisition to Project Delivery; Practices in Culture/Tourism Resort Projects》

I. Background

Opportunities of the Times; China has entered the era of consumption upgrade, the rise of culture and tourism industries

Development History; Over the past decade, from the wild growth of land grabbing to the rational return to in-depth culture and tourism

Development Trend; The tide will separate culture and tourism projects into two extremes:

"Extreme Large" Direction: Large-scale, All-Inclusive Theme Resorts – Taking entertainment to the extreme

"Extreme Refined" Direction: Small but Exquisite Light Culture/Tourism Vacation Communities - Taking ambiance to the extreme

II. Strategies

Large Culture/Tourism Projects with Strong Regional Drive and Huge Potential

The "four trump cards" of large-scale culture tourism projects: IP matrix, industrial support, scenario packaging, and cultural exploration.

The way out for large-scale culture tourism resort projects – establish the company's own IP to form a unique brand impression.

Light culture tourism and heavy resort community operation is the trend, with the "four-strategy approach":

Strategy 1: Precise target audience

Strategy 2: Emotionally engaging products

Strategy 3: Solid operations

Strategy 4: Data speaks

III. Six Secrets to Acquiring Land:

Secret 1: Discern government needs

Secret 2: Match corporate resources

Secret 3: Combine virtual and real efforts

Secret 4: Swift decision making

Secret 5: Grasp key personnel

Secret 6: HZS multi-dimensional integration, providing support and protection